Over the past couple of years a trend in retail has emerged, attention has turned to small business and shopping local. With the economy still hurting and with so many who have been forced to change their lifestyles, communities have come together to lift up the little guys and build up what is closest to them. The silver lining to this mess of a “recession” has been the encouragement and support for the small businesses, giving what we can locally has given so many the power to stay in business and often climb to the top along with creating so many opportunities.
So how do you market your small business? In years past it was to build a website, get some business cards, have an attractive store front and provide great customer service. Along with all the previously mentioned tactics, there have been some huge additions to running a successful business in recent years, social media. Social media is the biggest player by far, facebook and twitter are the first to mind, however getting involved in your community is a factor that shouldn’t be ignored and a current blog is invaluable. When dealing with a small, locally owned and run business, the little things really matter. Small touches and public involvement goes a really long way when it comes to a long last impression. Make a donation, get involved in a local charity, and host a holiday happy hour or event. These are what people remember, plus your involvement means even more publicity for YOU, all of this applies to a great return in business and customers are sure to tell their friends about their unforgettable experience. Make an impression on your community, you are sure to get the results that you have been looking for.
Looking to take the first steps for you business? Turn to Citbulb for your consulting questions and transform your small business into a local legend.