It is no news that the internet is fast progressing; every time that we figure out how to use the latest and greatest on one social media site, seconds later, the next layout is unveiled with better features or the site and trend that we just invested in becomes obsolete. It can seem as though the little guys have no hope in getting ahead. But there is a way, it just takes a little initiative and strategy!
It is easy to get overwhelmed by the vast array of social media platforms and surrender with the idea that your business wouldn’t get much out of social networking… if you ignore these growing sites however, you are missing out on the best form of advertising imaginable and one that is readily accessible to guests, shoppers and business owners with just a few “clicks”. Social networking is a must for any business these days and the statistics behind these sites are unshakable. There are nearly 850 million facebook users, 175 million tweets a day, LinkedIn is the 36th most visited website in the world, YouTube handles 10% of the internet’s traffic and Pinterest users are 97% female and more likely to make a purchase than facebook users… and all of that is just the tip of the iceburg! If that hasn’t gotten you thinking, take a look at some more amazing statistics, 48 Significant Social Media Facts.
So now you are thinking where can I begin? We first need to take a look at your business, dissect your brand, marketing strategy, mission statement, your audience and clientele (current and desired), and your goals. This is where you will determine what social media sites will best fit your business and where you should be focusing your efforts.
It is time for you to be proactive about your business, the internet is an invaluable tool to have at your disposal and Citebulb would love to help you pave the way for this exciting business venture!